Sunsational is an allergen-friendly food source free of lactose, gluten, soy, cholesterol, trans fat and tree nuts, making it appealing to the consumer seeking an allergen-free product. This non-dairy beverage does not contain the eight most common food allergens — dairy milk, eggs, peanuts, tree nuts (such as almonds, cashews, walnuts), fish, shellfish (such as crab, lobster, shrimp), soy and wheat gluten. The Asthma and Allergy Foundation of America estimates soy is among the nine most common food allergens for pediatric and adult food allergy patients causing an overreaction of the immune system which may lead to severe physical symptoms for millions of people. It is usually treated with avoidance of foods that may be contaminated with soy ingredients. The overall market of people with allergy issues is huge, and Sunsational Non Dairy Beverage is a great solution. Vegetarians and vegans will both be a large consumer base for this product as well.